I might be the only one, but I've never liked the term 'sex toys' - I've always felt it's a bit distasteful in view of toys being associated with children. I'd have preferred it if the industry had stuck with the original term 'sex aids', although I do of course realise the negative connotations of 'aids'.
I'm sure nothing will change the usage of 'sex toys' in the forseeable future, but can anyone think of a better phrase? I don't suppose 'orgasm inducers' would catch on...
I do like the term 'pleasure object'. I think the cats at Lelo prefer that and it makes sense. There's a big difference between your knock off novelty and a gold plated, diamond encrusted wonder-wang.