Male. Definitely does more for me than my wife, both seeing her in lingerie and wearing myself.
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I purchase sexy underwear/lingerie/nightwear/stockings for my wife on a very regular occurrence. If it’s something I know she’ll look sexy in I buy it!
When it arrives she’ll always say “who is this for? Me or you!”. Once she slips whatever it is on however she always looks amazing and says “it makes her feel so sexy and ‘ready’!!!”.
So I guess in our case it’s a treat and a win-win for both of us!
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I would say its more of a treat for the Mr as Mrs would enjoy new shoes or a hand bag much more then lingerie. Over the years have brought her lingerie for christmas gifts they get worn a few times then put away.
Definitely more a treat for my OH, than it is for me. As sexy as I feel, he certainly enjoys looking at me in it, more than I do wearing it.
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If I buy lingerie for my OH there is a very good chance that it is more of a treat for me than for her as I love to see her in it but she knows that and understands it and loves my reaction when she walks in wearing it and she knows that it will lead to more of a treat for her!! We have purchased a couple of things together and there have been times when I have listened to what she wants too!! 
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I would definitely say both! I usually buy the OH some sexy lingerie and stockings but recently she has bought me a few pair of LH boxers etc. it’s certainly opened up something I didn’t expect with lace boxers !
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Should be both, and the wearer should feel very desirable and empowered
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As with @LL67 , being single, buying lingerie is obviously a treat for me and what a treat it is!! I find the whole process a thrill - browsing, choosing, and the anticipation of it being worn. Sometimes I think that I have enough lingerie but it is easy to persuade myself that another treat is needed! 
Obviously, unlike others here, there isn’t anyone with whom to share the enjoyment but that doesn’t detract from the pleasure it provides.
Welcome to the forum by the way @LL67. It’s certainly a good place to share your enjoyment of lingerie with like minded people and you may well find that your explorations take you further than expected! That certainly has been the case for me. 
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As I’ve Said in various threads on this forum, Mrs Balls and Myself have quite a few pairs of matching knickers we have chosen together. Mrs Balls separately buys for me and herself, and I buy for her and myself. Some of the purchases are sexy, lacey,silky and some every day wear. We both enjoy the feel of the knickers with the same enthusiasm and pleasures of wearing them and the visual side of things. Recently we have been shopping together and on line and in the shops choosing matching lingerie for Mrs Balls plus an extra pair of matching knickers for me. Over all we get the same excitement from lingerie and the purchasing of it.
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