Anal is if anything better for men than women as we have that prostate in there!
There’s lots of potential with different toys… If I was starting from scratch I’d just get something like this https://www.lovehoney.co.uk/product.cfm?p=30704 to try it and see if you like it. I’d read a little bit about anal play for men too so you have the right expectations. Oh and always relax, don’t force anything, and use lots of lube 
It’s very normal to enjoy anal play as a guy, give it a go and see!