I wear men’s thongs mostly now. Have found a brand called “Pump”. They are the most comfortable and supportive I’ve ever had.
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I began wearing some underneath when I go to work, it makes wanking in public places more thrilling
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Welcome to the forum @daisyduke, I hope you enjoy being here and I’m sure that you will find plenty to interest you. As for thongs, I am in agreement with the other posts that suggest that he should definitely give them a try. I find them very enjoyable and exciting to wear, much more so than standard underwear, and I’m sure he will too.
Whenever the discussion comes up on the forum about men’s underwear choices my attitude is that, as women have such a great choice of sexy underwear to enjoy, why shouldn’t men also indulge in wearing something to feel good? As has been mentioned, it is possible to get some good thongs designed for men. However, the range of options tends to be somewhat limited in terms of style, fabric etc. So for me, like others, this has been one of the reasons that has led to exploring the delights of women’s underwear. This may not be for you but, wherever you go with your choices, I hope you get a lot of enjoyment from them.
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Hi, I’d say it’s more common than you think but not as popular as they should be, given perceived perceptions about them. I’ve happily been a thong wearer for years, I exclusively wear them and couldn’t remember the last time I wore underwear which wasn’t a thong or g-string. I find them sooo comfy, they hold everything in place and I guess I even feel a little sexy wearing them.
It’s hard finding good mens thongs, the ones I go to are from a competitor so not sure if I can mention them? (Doreanse)
Can’t wait to hear more
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My boyfriend is a thong fan and has been wearing them a few years now. To start with it was now and again but now he wears them most of the time. He has a couple of pairs of shorts still but doesn’t really wear them. He has worn mainly edited by mod thongs but now prefers some from edited by mod.
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If I need more coverage or feeling a little shy like going to the doctors or getting massage I will wear bikini briefs. Though at times I think I should wear a thong to them places.
One thing I wish was better mens thongs, is that it’s really tough to find them in a store to be able to buy them person. The last time I was able to, I thanked clerk for store stocking them.
@sammy-jo those are some great brands . They make great styles and are really comfy.
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I love thongs, but they are usually too small for the package IMO. The idea of the open butt in shorts, especially in the gym, can be sa huge turn on, but the fit is something one must invest time and money to discover.
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I wear them for sex, well, foreplay anyway - love the OH dressing up,.always been a thing and she jokingly bought me thongs for Christmas for a couple of years and I eventually plucked up the courage to wear them and didn’t regret it and think she was happy!! They felt sexy and struggled to hold in my excitement and when she stroked me through the material it was heavenly and because they were straining so much, she could easily get her hand in!!! Evolved to PVC, and open crotch to good effect!!! 
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I do love wearing thongs, my favourite being lace.
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I love the brand AS WE MOVE - online - full line of stuff but the material is great for all their stuff. Expensive but great.
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Those are great too. I have a couple of those . They are so light weight. Hard to believe they work so well. Great support and comfy too .
I wear all sort but be got a thong jock strap which is the most comfortable thing I’ve got I have thongs boxers briefs all sorts of say it’s pretty normal
Have you asked him why he fancy’s it v
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I was thinking a wee bit about this question again and trying to think about a different perspective & not sure how comparable it might be but I know sometimes it’s about the material (satin, silk, PVC etc) and how it feels, the cut of the material and how it feels on your body and you could ask how certain underwear makes you feel as a lady - does the feel of a certain material get you excited or make you feel good, does a thong or G-string add a bit of spice to how you feel or maybe you like the way you look in them too - we blokes get all those feelings - a nice feeling of silk or satin can do wonders and even the fact that a thong is great for keeping your bits centred instead of to the side like briefs!!! I wholly recommend you let him try them and take it from there, you might get a big surprise! 
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I remember my thong phase, now I just have a couple of jock straps which I use for sport. Reading these posts, may have to re-discover the thong
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I think they have got more popular now, in the last 10-15 years or longer and plenty men wear them now. My husband has worn them for quite a few years and loves to wear them most of the time. He said he tried them when he was younger and wore them now and again before going back to shorts for a while.
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Ok, I have re-joined thong club! Currently wearing a black pair under my jeans. Feels good 
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I’m a straight guy happily married and it’s been a long time since I had any thongs for myself. But, I just placed an order for some lingerie from LH a few days ago, mainly for my wife’s benefit. But, in that order I included a couple of LH thongs for men, for me to try again. Super excited to give it a go again. I’ll try to come back and report how I feel about wearing them again soon!
So yes I feel it’s pretty normal and totally fine for men to enjoy wearing a thong, please support him in this adventure it’s really hard for us guys to cross the societal norms or boundaries to talk about this type of want as a guy without fear of being labeled or judged.
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Sounds like you will be re-joining thong club @user1340 soon, and you are totally right labelling is so unhelpful. I am a straight male and rejoined last year, one pair but I like wearing them, feels sexy and totally fine
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I bought hubby a thong as a little present at christmas.He has worn it and it looked good and i dont see anything wrong or weird with a guy wearing a thong.
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I have 2 LHM lace thongs from circa 5 years ago. They have recently come back out to play along with the lace boxer shorts recently.
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