Personally, I tend to avoid overly bright or neon shades. I find softer, more muted tones much more appealing. Gentle pastels like light blue, lavender, and soft pink are my favorites—they give a more subtle and aesthetically pleasing look. There’s something about those delicate hues that feels both calming and elegant!
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Pastel colours or light colours but it really just depends on what options are available for the toy in question.
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I love bright colours especially with dildos - I have a great orange and yellow dildo https://www.lovehoney.co.uk/sex-toys/dildos/non-realistic-dildos/p/romp-dizi-non-realistic-dildo-7-inch/86976.html
To me I hate black or flesh tone
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I am in the variety pack of colors . Most are red , purple , flesh tones and one multi bright colored bands . The last one is super fun to watch each band disappear , especially on video . If my wife were active and I could get her head out of the mind set of a school marm from the 1800s , I would have a variety of shapes and crazy colors .
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I love pink and purple toys and everything else for that matter
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Variety, I like a vast variety. If there’s a new toy out that I want in a colour I don’t have, I will generally go with the new colour. I definitely favour bright colours over pastels though and try to avoids pinks and particularly peaches. I generally avoid realistic. I love the darkish teal green of my Duo 2, beautiful colour and different to all my other sex toys.
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The brighter the better! I like have a toy box with an array of colours so am definitely drawn to things that aren’t your typical blacks and purples lately.
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I am the opposite , I prefer a realistic cock shaped dildo . The bulbous head and veins add to the feeling along with balls indicating I used the whole length . This also could be due to my bisexaual fantasy to replace my anal toys with I nice cock .
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I don’t particularly care about the colour. I don’t really have brown, and if there’s an alternative to bright pink I’d choose it but it’s more about what it does than how it looks for me 
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There’s something to be said about function over finish. And agree its job is more important than anything.
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It would be pastel for me with toys, in fact the colour would sway whether I buy or not or choose a different item. I love the lavender, lemon colours.
For dildos, I prefer realistic and usually BBC, though the clear looks nice too.
My glass ones are obviously clear.
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@Peitho Yes! A selection of colours keeps it interesting 
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We’re all different and that’s a good thing 
I already have my OH’s real cock, I prefer my toys to look like toys.
I do agree with @MsSubExperimenter and @JGood that function is certainly the most important thing but if it’s a toy I’m planning to get for it’s function I do like to pick a colour I like.
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Oh I absolutely choose a colour I like if there’s a choice, but it’s not enough to put me off buying something if there’s not
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Agreed. When my wonderful pink Melt, because there were no other colours at the time I got it, died after a long and wonderful service, I ordered a replacement in blue. It didn’t work, Lovehoney sent a replacement in blue, it didn’t work (but differently to the first one). I sent both back (one buzzing every 30 mins in transport 
) and was told, “Yep, faulty, no more blue in stock (though I suspect they’d had a bad bunch of blue in), would I like a pink instead?” My answer, yes, definitely because it was my favourite toy. Pink arrived, worked perfectly. If the toy’s good enough, I don’t care about the colour but given a choice no pinks or pastels, please.
Edited to close quote
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Thats a lovely colour
You know, that is something I have never thought about!
For me clear, black and flesh tone is what most my toys are in but ideally I’m not that fussed as long as they don’t stain
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Our we-vibe touch X has the same colour, very fetching indeed!!!
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I like purple, but then purple is my favourite colour so I’m gonna be biased 