I think their designer has a really quirky sense of humour and a pretty good artistic flair. Sex toys should be fun and certainly not like medical instruments (unless, that is, you take playing doctors and nurses very seriously ). They also do sophisticated packaging which a lot of other manufacturers should take note of.
Just a quick note to say that we finally tried this out and it was fantastic! I think it's going to be promoted to our favourite toy.
When I have time I'll write a proper review.