*breathes a mini sigh of relief*
When I saw this thread pop up this morning I was a little nervous! I know there's things we can and need to improve on, but one part of my job is to make shopping for sex toys an easy process.
In the past 6 months, I've done a lot of work on improving our sex toy groups and categories - e.g. new Bondage section, new Butt Plugs, Love Eggs, Cock Rings & Strap Ons groups, new categories in all sorts of places and some categories removed (scary!).
We've also been making a concerted effort to make navigating to popular categories easier, and recently have been picking out star products and offers on group pages so they're easier to spot. We've also been a bit more attentive in updating the special offers pages.
We try our hardest to keep the mobile versions working as best we can - sometimes we do forget to optimise content for there and you might have to squint at a graphic. Oops! The usability is something the tech team are constantly trying to improve - while not compromising the desktop version.
I think Amazon used to be a site where design was sacrificed for the 'warehouse' feel and ease of finding things, but I think that's changed recenly. I for one find Amazon a NIGHTMARE to navigate now and then when you think you've got what you want at a great price, you realise it's being dispatched from an unknown company in Hong Kong and delivery time is 12 weeks... doh.
I'd love for there to be an advanced search option on Lovehoney though, like on eBay. Yes, some people are new and just want to see a great product, but there are lots of people who want a 7 inch dildo, with balls, with 6 inch girth, with 7 vibrating functions, with a wired controller... and while we have all that data stored we don't have a way of giving it to those who want to use it. One day, hopefully!
I was really pleased to read the comment about the site being bright and fun and not intimidating - which I think it actually quite a bit different to a lot of other sex toy sites where raunch and smouldering looks and style is put to the front, making it harder to access the toys.