As it says in the title, anyone know?
Thanks 
Contact customer care and they can change it for you.
[Comment from Lovehoney: We only change screen names in exceptional circumstances.]
you have to ask lovehoney if you can change
ok, thank you
Curious about this too. Please share if they were able to change it, Amykins.
I had mine changed once, but only because I had an old Youtube account under the same username which my (totally computer illiterate) Grandma some how managed to find!
And if you Googled the username my reviews would come up - eeep! That was...an awkward moment, to say the least :P