new sex toy for men?

i'm always interested in new sex toys for men (i mean why should ladies get all the good toys?) anyway, a friend of mine shot me link to these guys in San Francisco who are developing a new sex toy for men, thought i'd share it with you in case you were interested:
they are looking for beta testers - enjoy!!

That is a great-looking site - they're certainly going into it in a very in-depth way... Who'd have thought that replacing a handful of lube would've been so difficult!

Reminds of some of the designs from LoveHoney's Design A Sex Toy competition: