Oooh, just got an email for my US account about a new VIP program so hopefully they’ll be rolling it out to the UK accounts soon 
Ok, read the email and I hope it’s ok to share as it’s a trial, but looks like doing away with % discount and instead get 25 off after having spent 100 (usd, not sure if it’d be same gbp). Also looks like doing away with anniversary discounts, and while sad it does make sense as not everyone is in a relationship. First access to sales and occasional discount codes. At least that’s what I got from the overview 