@Ian_Chimp 's answer is to the point and answers the OP’s question perfectly.
Going a bit further, I’ve found this thread interesting to help me consider what hygienic toy cleaning is really about. I’d say the Lovehoney Fresh toy cleaner is not ‘anti-bacterial’ in the sense of having bactericidal or bacteriostatic agents, but it does undoubtedly remove just about all the bacteria present. Hopefully I’ve understood this right.
The biggest ingredients in this product after water, are surfactants, which clean by breaking the surface tension of water, attaching to dirt, and rinsing it away (like soap). I don’t know if they destroy viruses at the same time like SLS does, but I imagine they could well do.
There’s other ingredients in there too, but crucially this cleaner creates a more hygienic toy by removing substances that bacteria and other pathogens thrive on, as well as the bacteria itself, in the process.
Keeping the toy’s material intact on a microscopic level strikes me as vital to help it to repel dirt this way long into the future.
Bactericidal/ bacteriostatic agents and other nasties aren’t necessary if a toy cleaner is doing this job efficiently, surely?
The fact it rinses away easily without leaving residues is crucial too, I’d say.
I personally don’t want surfactants, let alone bactericidal compounds upsetting the body’s defences: mucosal membranes and natural bacterial flora.
