Hi @MissTery ,
As @RacyRosalee says, you can format however you please but if you’re not a fan of formatting, @Ian_Chimp created a helpful one click template here. If you click on the icon on the top right of the coding, it copies it straight to your clipboard. There is also one for the stars in the same post if you so desire.
Posting your reviews in this thread does not change your chances of becoming a tester, so make sure all your reviews are first posted to the shopping site. The thread is very useful for keeping track of your reviews, and like you say, means you can link to your reviews of products to talk about on the forum.
As stated above, yes, feel free to review any products Lovehoney stock even if you got them elsewhere… just make sure the link is to the LH product not a competitors! 